Digital Marketing for Transport Recruiting

Our systems improve and accelerate your driver recruiting.

Welcome to My Lead Butler

Personal and company digital marketing solutions for transport recruiters. If you're looking to grow your fleet, increase your online reach, and get those under used trucks off the fence, you've come to the right place.

We understand that as a hiring champion, your time is precious. That's why we offer a comprehensive suite of tools and services designed to streamline your marketing efforts and help you achieve your staffing goals. Our all-in-one platform replaces the need for multiple software tools, saving you both time and money, and puts all that power in the palm of your hand.

The 4 PROVEN marketing systems that will ensure 25 PERCENT HIRING GROWTH, or more, from your advertising dollars!

Reputation

95%

Increased Positive Reviews

Resell

30%

Average Applicant Growth

Retargeting

4x

Higher Conversion Rates

Referral

50%

Increase in Referral Traffic

Reputation

95%

Increased Positive Reviews

Resell

30%

Average Revenue Growth

Retargeting

4x

Higher Conversion Rates

Referral

50%

Increase in Referral Traffic

WHY USE OUR SYSTEMS?

With My Lead Butler, you'll get access to cutting-edge tools like conversation tracking, content marketing, and booking calendars, all in one easy-to-use platform. Our services include email and SMS campaigns, social media management, and blog creation, all designed to help you connect with the potential commercial drivers you'd like to hire, and increase your equipment utilization.

Business growth through better hiring

My Lead Butler is a marketing agency for firms that move America forward - and getting drivers into the fold is a critical link in that chain. Transportation Recruiters need help navigating all the choices and tools to find new leads, attend to those leads, and hire effectively. Our digital services do just that - and we support customers, like you, with subscription plans that suit their size and digital readiness.

The 4 Driver Marketing systems that accelerate Fleet Growth

Data shows, and our experience proves, that each of these can account for about 25 percent growth on their own, and combined, have a compounding effect that can ignite hiring effectiveness to 100 percent or more.

R1: REPUTATION

Do you know how you are found, and understood, by drivers in all the ways that they can find you? It's more than just how you respond to telephone calls - a lot more.

R2: REACH

What are you doing to ensure that more candidates know about you today than yesterday? And are you using all the resources in your back pocket to tell people that you want to talk about driving opportunities with your firm?

R3: RESELL

What are you doing to up sell, cross sell and repeat sell to maximize the lifetime value of your driver list and payroll files?

R4: REFERRAL

What are you doing to use your successful relationships to create new, organic opportunities so that you can spend less on ads, and make more time to secure loads?

WHEN YOU JOIN THE MYLEADBUTLER FAMILY

YOU ARE GOING TO GET...

Fully Automated Booking

Revolutionize Your Recruiting with Automated Communication Services.

We automatically update your availability and hiring events across all connected platforms. When all your driver facing tools are synchronized, organized, current, and accessible, you save time and improve hiring numbers. Candidates value that - management values that.

We believe in the power of automation, which is why our platform also includes an automated phone call tree and SMS services, making it easier for you to communicate with your new hire targets and re-hires.

Email & SMS Marketing

What are you doing to ensure that more people know about you today than yesterday?

It’s our experience that a recruiting professional wanting to peel tractors off the fence needs to make sure that more people know about the company today, and then even more tomorrow.

If you’re not meeting new people and telling them about your firm, you’re not developing a pipeline of potential new candidates, and you are going to see fewer hires in the future as a result.

This sounds pretty obvious, we know. But we are always surprised when we talk to recruiting practice owners and ask them about their promotional efforts.

Do you have a method to build a continually growing prospect/hire list?

We make it easy to send tailored appointment reminders, confirmations, thank you notes, newsletters, and holiday greetings to your base reservoir of contacts.

Reputation Management

Maximizing referral traffic and word-of-mouth advertising through stellar reviews.

The key to boosting applicant flow.

My Lead Butler specializes in providing comprehensive reputation management services tailored specifically for the professional recruiter. We possess the expertise necessary to address existing damage to your reputation, safeguard against negative feedback, and preserve the integrity of your company brand online.

Our team of professionals is dedicated to ensuring that our clients' reputations remain positive and stay less damaged from negative associations. As a leader in the industry, we take pride in our ability to effectively manage and protect our customers' reputations.

Entrusting your reputation to chance can have significant negative consequences for your business and slow hiring efforts. Allow us to provide you with the expert guidance and support needed to safeguard your brand's reputation and maintain your position as a positive workplace in the transportation industry.

Website Design to Hire Truckers

Website Design

Attract drivers with confidence and make a great first impression with our website services.

In the transportation business, it is imperative that a website strikes the right balance between aesthetic appeal and functionality. At My Lead Butler, we pride ourselves in delivering websites that excel in both these aspects.

It is crucial that a website effectively communicates your brand, benefits, scope of work, culture, and the right calls to action. Failure to do so would render it as ineffective as a printed brochure gathering dust in a drawer.

We understand the significance of a website in representing your opportunities to drivers, and have honed our website building strategies over the years through building numerous successful sites. By partnering with us, you can rest assured that your driver recruiting website will be built using the best industry practices, resulting in a site that is both visually stunning and highly functional.

Retargeting

Unlock the Power of Targeted Advertising, Let Us Help You Reach Your Ideal Driver Audience Through Strategic Retargeting Ads

In the recruiting business, retargeting drivers who have previously visited your site and other digital assets has emerged as a highly effective and unparalleled strategy for maximizing ROI.

We understand the significance of managing your full driver lifecycle as a marketing strategy, and can assist you in achieving that prominent presence in your candidate's memory at an affordable cost.

It is essential to seize the opportunity to advance your online brand, and digital marketing has emerged as the key process for businesses seeking to thrive. Those who grasp the importance of this strategy will succeed, while those who do not, risk being left behind.

Facebook Advertising

Attract Your Ideal Transportation Candidates with Our Winning Formula for Highly Effective Facebook Ad Campaigns.

More than ever Facebook is serving ads to its massive user base and those users are finding carriers and opportunities there.

We can help you create a Facebook advertising campaign and funnel that will capture targeted leads for your trucks.

Don’t spend your time and money trying to become a Facebook ads expert: Hire us and accelerate the process.

Affiliate marketing

Social Media Services

Staying on top of all the social media posting you must do is hard. We simplify it.

In the business of hiring, maintaining an active presence on social media is paramount to building a solid and stable fleet. At My Lead Butler, we offer a comprehensive solution to manage and update your social media profiles using our activity-based marketing engine.

Allow us to handle the task of keeping your social profiles up-to-date and engaged with your target audience, as static and outdated profiles can hinder your hiring growth and equipment utilization. Research has shown that social media activity is a powerful driver of business, referrals, and name recognition, making it an essential aspect of your driver marketing strategy.

We understand that your time is valuable and that delegating social media management to your admin or hiring external assistance may not be an optimal solution. Therefore, our team of experts is equipped to handle all aspects of social media management, freeing up your time to focus on other critical hiring activities.